Beauty Launches

Olay Revamps Repair Serum Body Wash Collection

With the new ‘Barrier Bootcamp,’ Olay demonstrates the deeply hydrating power of the new collection at the NYC reformer studio Bodyrok.

To prove that skin strength starts in the shower, Olay took over NYC’s premier reformer studio, Bodyrok, for the Olay Barrier Bootcamp. 

Olay is elevating your daily body care routine with the revamped Repair Serum Body Wash Collection and all-new Enrich Boosting Body Oil.

This collection is designed with dermatologists and works at the cellular level to target 5 top visible skin concerns: dryness, inelasticity, dullness, texture, and uneven tone. 

Each wash is powered by Olay’s proprietary Triple Complex– delivering deep-repairing Lipids and Elixir B3 into the skin’s surface that keep working long after you rinse to actively repair and strengthen your moisture barrier.

Kate DiCarlo, Senior Director, Communications at Olay, said:

“Many people treat their skin reactively– waiting until it feels tight or dry to fix it. But just as your muscles need regular training to build strength, your skin barrier requires dedicated, consistent care to maintain its moisture. That’s why the Repair Serum Collection is designed to deeply moisturize and repair the skin’s barrier for intense, lasting hydration.”

The revamped Olay Repair Serum Body Wash Collection includes:

  • Olay Intensely Hydrating Repair Serum Body Wash – Formulated with Antioxidative Hyaluronic Acid known to deliver intensely hydrated skin that feels silky soft.
  • Olay Tone Correcting Repair Serum Body Wash – With BHA and Vitamin C known to visibly improve uneven tone for a brighter natural skin tone.
  • Olay Elasticity Boosting Repair Serum Body Wash – Powered by Antioxidative Collagen Peptide, known for bouncy and visibly restored skin.
  • Olay Regenerist Repair Serum Body Wash – Infused with Collagen Peptide known to improve skin texture.
  • Olay Daily Renewing Repair Serum Body Wash – Formulated with Antioxidative Retinol known to visibly smooth and renew skin.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters